Category Archives: Public Relations

624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector

624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector











Social Media in the Utilities Sector

London (PRWEB UK) 25 December 2013

Communicating with utility customers has moved far beyond bill inserts, with social media is being embraced by millions of customers to interact with utility companies. A recent survey conducted by Navigant Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The adoption of social media presents a valuable opportunity for utilities to raise the awareness of energy efficiency programmes and to build better customer relationships and higher satisfaction.

Although, only 11 percent of consumers surveyed said they currently use social media to interact with their utility company, this number is expected to grow as utilities develop their presence in this channel. The finding that nearly 60 percent of respondents who do interact with utilities via social media said that they do so regularly or very often should be recognized as a valid and viable option for utilities to grow engagement that has been traditionally difficult to develop.

(Source: Navigant Research, Feb 20, ‘Social Media in the Utility Industry,’ http://www.navigantresearch.com/research/social-media-in-the-utility-industry)

Against this backdrop, SMi’s third annual Social Media in the Utilities Sector conference will focus on how an array of major utilities have sought to enhance brand reputation and improve their customer engagement and recruitment strategies. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

Key speakers include:

Timothy Compton, Digital Community Coach Digital Engagement Team, Affinity Water
Emma Cottle, Internet Services Manager, Northern Powergrid
Winsome Callum, Head of Department, Corporate Communications, Jamaica Public Service Company Limited
Kim Van Gameren, Senior Communications Adviser, Vitens
Jonathan Morgan, External Communications Manager, Electricity North West
Joanne Frears, Solicitor – Head of Intellectual Property, Jeffrey Green Russell Limited
Murray Cox, Strategic Director, DigitasLBi
Beverley Harrington, Brand Reputation and Social Media PR Manager, RWE Npower
Emily Ward, Social Media Marketing Lead, RWE Npower
James Mossman, Associate Director Digital, Edelman
Mark Adams, Director, TCG.SO

To view the full speaker line-up and conference programme, visit http://www.smi-online.co.uk/2014media-utilities19.asp.

Plus, don’t miss the pre-conference workshop taking place on 1st April 2014:

Growing your sphere of influence online | Led by Heleana Quartey, Head of Digital UK, Lewis PR

The online sphere provides us with unprecedented opportunities to identify and engage with a growing ecosystem of stakeholders. From customers, independent experts consumer champions, specialist interest groups to media and analysts, there are always new people that we wish to connect with and be wary of. In a sector that is increasingly affected by controversy, businesses will discover potential friends within these groups that can help carry their message forward, or protect against detractors that could damage their reputation.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Online Marketing Company fishbat Explains Amazon?s Continued Success

Online Marketing Company fishbat Explains Amazon’s Continued Success











Bohemia, NY (PRWEB) December 25, 2013

fishbat, an online marketing company, responds to an article published by Mashable on December 20th, which reports that Amazon’s stock price has topped $ 400 for the first time in the company’s history.

According to the Mashable article titled “Amazon Stock Tops $ 400 for First Time,” Amazon set a new high watermark for its stock early on Friday, Dec. 20 after spending the majority of the month just below the $ 400 mark. The article states that the continued rise in Amazon stock price is partly due to upgrades Goldman Sachs and UBS, both of which cited e-commerce and the success of the Kindle as reasons for upgrading Amazon’s credit status. In addition to this, the article suggests that Amazon will have a very strong holiday season, even by its incredible standards.

Although Amazon has been a large public company for a while now, the article says its stock has just started to take off in 2013. Amazon went public in 1997 at $ 18. It took 15 years for Amazon to reach the mark of $ 300 per share, which happened in July of 2013. In the short five months since then, the stock has skyrocketed to $ 400.

Justin Maas, vice president of client relations at online marketing company fishbat, says that the explosion in Amazon’s stock price should not be surprising, given the rise of online shopping in 2013. “Reports and events like Black Friday show that customers across the globe are becoming increasingly comfortable with online shopping,” he says. “Amazon, as the world’s biggest online retailer, obviously is reaping the benefits of our increasingly internet friendly world.”

Maas believes that Amazon has not yet hit its ceiling. “There is still a huge portion of the developed world that has yet to discover the world of online shopping. In time, Amazon has the ability to become a retail behemoth, unlike anything we have ever seen.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









CompuHigh Online High School Guidance Staff Trained on Common Application

CompuHigh Online High School Guidance Staff Trained on Common Application












(PRWEB) December 26, 2013

CompuHigh online high school recently had its guidance counselors complete training related to the Common Application process. The Common Application is a standard college admission application form that public and private colleges and universities all over the nation and internationally can voluntarily opt into using. As an accredited private online high school, CompuHigh regularly assists students in applying to colleges across the nation.

Common Application’s new fourth generation online system has completely replaced the paper application beginning this year. CompuHigh’s training of guidance counselors focused both on a general orientation to the new system and on writing the most effective recommendations for students.

The Common Application is intended to be used in a holistic admissions process. In other words, the Common Application requires contextualizing information, recommendations, and for many schools, a writing supplement. These give a more complete picture of the student than grades and test scores alone can give.

This form has the potential to streamline the college application process significantly, ameliorating what can be a very stressful time in the life of a high school senior and a very busy time for guidance counselors. Students can apply to multiple schools using a single application essay rather than writing a new essay for each application. Teachers and guidance counselors can also submit one recommendation per student that can go to multiple schools rather than having to send out several.

This year’s technical overhaul of the Common Application online system in conjunction with the retirement of the paper application presented many stumbling blocks to students and colleges alike. The online system was plagued with technical glitches in which submitted information from high schools did not always go through to be viewable by the colleges. With gaps in information and no paper option, most colleges delayed their early decision deadlines by a week. Common Application worked diligently to get technical issues resolved and updated guidance counselors daily on the fixes that were made. The system seems to be working relatively smoothly at this point as regular admissions deadlines approach.

CompuHigh guidance counselor and transcript coordinator, Kassie Stire, has been the main staff member to be working closely with the Common Application. Stire states, “There are aspects I liked better about the old system, but I’m getting used to this new layout. At first I ran into glitches. For example, after I submitted a step, the website wouldn’t show that the step was checked off. But those issue were resolved fairly quickly. I have not had any students miss application deadlines because of the Common Application.”

Guidance counselor, Cindy Proudfoot, underwent training on writing effective letters of recommendation, a very important part of the Common Application and many other college applications. Proudfoot does a regular review of the work of students in CompuHigh’s diploma PLUS program, giving her a prime vantage point to see the bigger picture of each student’s capability in a variety of academic subjects. Proudfoot states, “I found the training helpful in writing a recommendation for our students that will help them stand out from the crowd as individuals who have a contribution to make to the college they hope to attend. I particularly liked one of the speaker’s opening comments, which was that colleges are ‘looking for a person not a transcript’. This resonated with me because, even though we are an online school, we definitely treat each student as a person, and they get individual one-on-one attention from every teacher as well as their guidance counselor.”

CompuHigh is an private online high school providing diploma programs and individual courses since 1994. CompuHigh is accredited by AdvancED and is also an approved NCAA core course provider. CompuHigh’s private diploma program high school is called Whitmore School. For more information about CompuHigh, visit http://www.CompuHigh.com or call 1-866-859-0777 to speak with Melissa, the Admissions Specialist.
























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









fishbat, Leader in Online Marketing Companies, Comments on Spain?s Use of Social Media to in Preventing Crime

fishbat, Leader in Online Marketing Companies, Comments on Spain’s Use of Social Media to in Preventing Crime











Bohemia, NY (PRWEB) December 26, 2013

fishbat, a leader in online marketing companies, responds to an article published by Bloomberg on December 17th, which reports that the Spanish National Police is using social media sites like YouTube and Twitter to better protect the citizens of Spain.

According to the Bloomberg article titled “For Spain’s Police, Twitter Is the Social Media Gun,” the Spanish police force has 680,000 Twitter followers and 4.2 million views on its YouTube channel. Among law enforcement agencies, this ranks the Spanish National Police second in social media presence, only behind the FBI.

However, the Spanish police and the Federal Bureau of Investigation use Twitter in different ways. In the article, Carlos Fernandez Guerra, social media manager for the Madrid-based branch of the Spanish police, says, “While the FBI mostly publishes statements [on Twitter], we are more proactive and use social media in a preventive way. We find Twitter the most useful communication tool to connect with citizens and chase criminals.”

While the original purpose of social media sites like Twitter was social networking, not crime-fighting, the Spanish police have seen an opportunity to use Twitter as an effective and inexpensive way to inform the public and catch criminals. So far, the Spanish public has embraced the social media presence of ‘la policia’. Its Twitter account, @policia, is the world’s most retweeted Twitter handle of a government agency, averaging 16,000 retweets a week.

Justin Maas, vice president of client relations at fishbat, a leader in online marketing companies, applauds the Spanish police’s use of social media networks like Twitter to better protect the people of Spain. “Law enforcement is a tough job,” he says. “The police always start a step behind criminals. In order to protect the citizens of Spain the best they can, the police should use every tool available to them in the fight against crime.”

Mass continued, “There are multiple ways in which Twitter can help law enforcement. Through the use Twitter, individuals can easily and quickly report crime, tweet tips on the location of criminals, and spread important @policia tweets to their own networks.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Foundation Financial Group Recycles With Blessings in a Backpack to Help Hungry Students

Foundation Financial Group Recycles With Blessings in a Backpack to Help Hungry Students












Atlanta, GA (PRWEB) December 26, 2013

Foundation Financial Group continues a year-long campaign to help the Blessings in a Backpack organization provide food to school children in need. So far, Foundation Financial employees across the nation have fed seven children for an entire school year by recycling.

“It’s humbling how the simple act of recycling can make a difference for underfed children in our communities,” said FFG Event Coordinator Megan Nau. “Blessings in a Backpack gives children a sense of security that comes from knowing they will have food to eat when they are hungry. Foundation Financial is honored to be part of helping students succeed.”

By recycling aluminum cans in the break room, FFG employees are using environmentally responsible habits to feed schoolchildren. Every FFG office located in a city with a local Blessings in a Backpack chapter is participating in the initiative. Foundation Financial’s Regional Sales Centers in Atlanta, Savannah, Jacksonville, and Rochester have contributed to the corporation’s Blessings in a Backpack campaign. When the designated blue recycling bin is filled, a representative from Blessings comes by to collect the cans. One full bag generates about $ 6 for the cause.

Blessings in a Backpack sends home a backpack full of food for elementary schoolchildren who are enrolled in the federal Free and Reduced Price Meal Program. The food items are easy-to-prepare or ready-to-eat meals such as microwavable pasta, oatmeal, cereal bars, and dried fruit. Backpacks are sent home at the end of the week to ensure the children have something to eat over the weekend.

Over 20 million American children are considered to be at risk for hunger or malnourishment. Child development is impeded by hunger. Poor nutrition contributes to a weakened immune system, increased hospitalization, lowered IQ, reduced attention span, and lowered academic achievement.

Blessings in a Backpack currently feeds over 63,000 children in 583 schools across 45 states. Blessings also supplies food to hungry children in Canada, Columbia, and Haiti. The program is sustained through private sector funding and public partnership carried out in public schools.

Foundation Financial Group’s contributions to Blessings in a Backpack will send meals home to children from the Atlanta Public School System (Atlanta, GA); Brunswick Public School System (Savannah, GA); Duval Public School System (Jacksonville, FL); and Greene Central School District (Rochester, NY).

About Foundation Financial Group

Foundation Financial Group is a multibillion dollar financial services corporation. FFG offers its customers Best in Class service through its Insurance, Retirement, and Mortgage Services. Named one of the fastest growing financial companies in the country by Inc. Magazine for the third year running, FFG has continued to grow its nationwide presence with over 100,000 new customers per year in 39 states. In addition to the value that Foundation Financial provides every customer, it is also dedicated to its communities and the people who live in them. Through a vast array of philanthropic endeavors, the company not only provides significant monetary donations but also fosters a workforce environment that encourages all team members to personally make a difference. Foundation Financial is committed to its strong focus on customer service and community investment as it continues to grow and compete with the largest financial institutions in the world.

Foundation Financial Group reviews all public relations inquiries. For additional information, interview and image requests, contact the Foundation Financial Group Public Relations Team.













Follow us on:

Contact's Google Plus


Attachments





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Carolyn Mills-Matthews, President, The CAMMAY Group, LLC, Named National Association of Professional Women 2013/2014 Woman of the Year

Carolyn Mills-Matthews, President, The CAMMAY Group, LLC, Named National Association of Professional Women 2013/2014 Woman of the Year












Garden City, NY (PRWEB) December 26, 2013

The National Association of Professional Women honors Carolyn Mills-Matthews as a 2013/2014 Professional Woman of the Year for leadership in communications and media services with this prestigious distinction. “I combine experience in community advocacy, media relations, advertising, public relations, market research and business development to produce strong positive advertising, marketing and public relations campaigns for my clients,” says Ms.Mills-Matthews.

As president of The CAMMAY Group, Ms. Mills-Matthews has assisted countless clients over the course of seven years in outlining their marketing objectives while strategically developing the research tools that will bring their goals to fruition. A seasoned 20-year expert in consulting, client relations, proposals, grant writing and business operations, she works with clients to develop the most cost-effective ways to achieve only the maximum returns.

Some of Ms. Mills-Matthews’ most notable career feats include her concept for the Prince George’s County Fire Department recruitment campaign, the Prince George’s County Harlem Renaissance Festival and the creation of Prince George’s Hospital Center’s image campaign, which included radio and television commercial development, print advertising and volunteer recruitment.

Ms. Mills-Matthews’ outstanding reputation has allowed her to develop corporate sponsorship alliances with the prestigious entities The Washington Post, PEPCO, Citibank, M&T Bank and Comcast Cable, to name a few. For her demonstrated leadership and business intelligence and creativity, Ms. Mills-Matthews continues to be a force in her profession as well as a role model and inspiration to the membership of NAPW.

As the largest, most-recognized organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a vibrant networking community with over 600,000 members and nearly 400 Local Chapters. Through innovative resources, unique tools and progressive benefits, professional women interact, advance their knowledge and empower each other.











Attachments





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Corporate Whistleblower Center Urges Insiders at Fortune 500 Companies With Proof of Government Fraud and Overbilling to Contact Them About Reward Programs

Corporate Whistleblower Center Urges Insiders at Fortune 500 Companies With Proof of Government Fraud and Overbilling to Contact Them About Reward Programs












(PRWEB) December 26, 2013

The Corporate Whistleblower Center says, “Abuse of taxpayer dollars through overbilling government clients can happen at all types of companies. We’ve seen whistleblower suits against small, privately owned contractors all the way up to Fortune 500 companies. Fortunately, the False Claims Act protects whistleblowers from retribution from employers for stepping forward and reporting fraud.”

A recent example of this occurred when the United States joined a lawsuit against the Gallup Organization, a well-known market research company best known for its polls. According to the lawsuit, which was initiated by a 27-year-old whistleblower, Gallup allegedly inflated their estimates in their contracts for the US Mint and the State Department, which resulted in them allegedly overcharging the government for their services. The lawsuit alleges the organization kept two different sets of books: one with accurate estimates and one with inflated estimates and numbers used for government contracts.

“Large companies sometimes throw their weight around and think they can’t be prosecuted or caught, but in this case, the whistleblower was not intimidated, and will receive a portion of the settlement as a reward for his information,” says a representative from the Corporate Whistleblower Center. “We want to hear from insiders who have well-documented proof of wrongdoing—be it overbilling, keeping two sets of books, or inflating their estimates in government contracts. We will explain whistleblower laws and help insiders package their information, then get them to the best attorneys in the country to continue with their possible claim.”

Whistleblowers can contact the Corporate Whistleblower Center at 866-714-6466 anytime or online at: http://CorporateWhistleblowerCenter.Com

Simple rules for a whistleblower from the Corporate Whistleblower Center:


Don’t go to the government first if you are a major whistleblower. The Corporate Whistleblower Center says, “Major whistleblowers frequently go to the federal government thinking they will help. It’s a mistake.”

Do not go to the news media with your whistleblower information. Public revelation of a whistleblower’s information could destroy any prospect for a reward.

Do not try to force a government contractor, or corporation to come clean to the government about their wrongdoing. The Corporate Whistleblower Center says, “Fraud is so rampant among federal contractors that any suggestion of exposure might result in an instant job termination, or harassment of the whistleblower. Come to us first, tell us what type of information you have, and if we think it’s sufficient, we will help find the right law firms to assist in advancing your information.”

The Corporate Whistleblower Center wants to emphasize there are high quality whistleblowers in every state.

Any type of insider or employee who possesses significant proof of their employer or a government contractor defrauding the federal government is encouraged to contact to Corporate Whistleblower Center anytime at 866-714-6466 or via their web site at http://CorporateWhistleblowerCenter.Com

For attribution purposes please review the August 2013 Justice Department press release related to this matter: http://www.justice.gov/opa/pr/2013/July/13-civ-786.html

Case number: U.S. ex rel. Lindley v. The Gallup Organization, 09-cv-01985











Attachments




















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.