Tag Archives: Advises

Golden West Auto Finance Advises Young Adults on How Much They Should Spend on Their First Car

Golden West Auto Finance Advises Young Adults on How Much They Should Spend on Their First Car











Your First Car


Sacramento, CA (PRWEB) December 26, 2013

Golden West Auto Finance, an automotive financial services provider serving the state of California, is proud to announce the publication of a new featured blog post entitled: “How Much Should You Spend on Your First Car?” This article, co-authored by two of the team’s founding members, is meant to educate young adults and first-time car-buyers as to how they should budget for their vehicles.

“We see far too many young consumers with unrealistic aspirations,” said T. Brown, one of the article’s co-authors. “They want the shiniest, newest, fanciest cars on the lot, when in reality this would wreak havoc on their finances, both now and on into the future.”

The article, which interested parties can read in its entirety here, provides concrete prescriptions for buyers, whether they into pay for their vehicles in cash or through a loan. If a loan is involved, the article advocates spending no more than 15% of one’s net monthly income on a car payment, while opting for the shortest repayment term possible. If paying cash, the authors suggest spending just 10%-30% of one’s gross annual income on a car.

“A car is a depreciating asset,” said Mr. Brown. “And therefore, it behooves the buyer to spend the least amount possible, while still buying a car that is practical and reliable for both highway driving and everyday commuting.”

The article proposes a strategy in which a buyer “tests” the car-buying waters by making “pretend” payments to their own savings account, thereby establishing a payment amount that is comfortable while accruing enough funds for a down payment.

About the Company: Golden West Auto Finance connects borrowers and lenders in real-time, all across the state of California.
























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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Bop Design Advises on Proper E-commerce Practices in Response to Healthcare.gov Checkout Findings

Bop Design Advises on Proper E-commerce Practices in Response to Healthcare.gov Checkout Findings











Healthcare.gov


San Diego, CA (PRWEB) December 20, 2013

Yesterday, a report was released stating between 60 to 80 percent of Healthcare.gov visitors abandoned their purchase during the checkout process. As Healthcare.gov struggles to retain site visitors after a poor launch last month, San Diego marketing firm Bop Design shares E-commerce solutions for B2B businesses to implement for a successful marketing strategy.

“There are many reasons as to why users may abandon traditional E-commerce sites, yet the high percentage is alarming when users are purchasing what is now a required commodity,” says Jeremy Durant, business principal of Bop Design.

The following are four solutions to a inefficient E-commerce systems that feature similar checkout abandonment rates:

Transparent pricing

“Oftentimes users leave their full shopping carts due to sticker shock upon checkout,” says Durant. If selling products or services on a website, communicate costs upfront before users even begin the shopping process.

Confusing checkout process

While the process from browsing to sale may seem simple, highlighting where an individual is in the checkout process is critical to reduce confusion and frustration. Allowing as much flexibility as possible for shoppers to change shipping and billing options, modify their cart or even save and return at a later date makes a big difference between a loyal and angry consumer.

Excessive security checks

“It’s important to ensure spam bots aren’t attempting to purchase and hack into your sales process, but it’s equally as important that those security checkpoints aren’t driving away your customer,” says Durant. Durant suggests picking one method (such as a CAPTCHA) and use sparingly in the checkout process (e.g. in the very beginning or before point of sale).

Not user-friendly form completion

Picky company form completion can frustrate a customer. “Do you complete your phone number as ‘555-555-5555’ or ‘(555) 555-5555’? If you only conduct business in the U.S., why would your list countries alphabetically?” says Durant. He continues that seconds saved on the customer end translates to dollars earned for the business.

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Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com.













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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.