Tag Archives: Connect

Vintaly International Importer Connect Debuts with a Pilot Study

Vintaly International Importer Connect Debuts with a Pilot Study

Verona, Italy (PRWEB) December 23, 2013

Vinitaly International is creating a new supporting channel for Italian wineries through an experimental project “Vinitaly International Importer Connect” (VIIC) with local partners, a potential 360 degree B2B beverage business matchmaking online tool to help suppliers find importers and distributors worldwide.

Vinitaly International Importer Connect will strive to be the ultimate sourcing platform for US importers looking for Italian wineries and vice versa.

Vinitaly Intenational has partnered with BeverageTradeNetwork.com and Brand Action Team’s ImporterConnect to launch a pilot test of an innovative project aimed at connecting US importers with Italian wine producers who wish to find a distributor in a market where Italy remains to date the number one exporter both in terms of volume (25.2 %) and value (31,6%) (Source: Italian Wine & Food Institute, 12 March 2013, http://www.italianwineandfoodinstitute.com/news.html). The new project comes at a time when the export of Italian wine in the US market is experiencing a strong upward trend with nearly 121 thousand litres sold in the second quarter of this year alone (Wine By Numbers, December 2013, http://www.vinitalyinternational.com/statistics/wine-by-numbers).

The launch date is scheduled for December 23, 2013. During the following weeks, six Italian labels of different price range and with distinctive characteristics will be featured on VIIC’s showcase hosted on the BeverageTradeNetwork.com platform and presented to a database of more than 15.000 trade professionals through online and offline communication channels.

Vinitaly International Importer Connect seems to be the logical stepping-stone to its on going efforts to provide additional tools to Italian producers, as stated by Stevie Kim Managing Director of Vinitaly International. “The key to the entire operation will be in our ability to align expectations, both ours as organizers of Vinitaly as well as the suppliers’. Whether Vinitaly goes to New York, Moscow or Hong Kong, each wine market has different rules of engagement and the better prepared the vendors are, the better are their chances of increasing their potential goal of finding an importer or recruiting additional clients.

We are always looking for any tools to assist producers better approach upcoming showcases by identifying potential contacts for the agenda prior to the date of the event, just as they would be doing back home in Verona at the annual appointment where 4000+ producers meet with +150,000 attendees. The better organized you are the more realistic your expectations are.”

The progress of VIIC pilot test will be presented and discussed at 9.30am on February 3, 2014 at the Metropolitan Pavilion on the occasion of Vinitaly USA. VIIC’s final outcome report will be assessed towards the end of March.


Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (http://www.vinitaly.com), the largest wine event in the world. The 47th edition of Vinitaly counted some 148,000 visitors (+6%), of which 53.000 were international attendees (+10%) visiting from 120 countries. On 95.000 square meters, 4.200 exhibitors welcomed trade professionals, media and producers alike. The next instalment of the fair will take place on 6th- 9th April 2014. The premier event to Vinitaly, OperaWine (http://www.OperaWine.it) “Finest Italian Wines: 100 Great Producers”, will unite international wine professionals on April 5th 2014 in the heart of Verona. Veronafiere also created Vinitaly International in 1998 to develop a global platform for the promotion of companies in the Italian wine and food sectors.


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Marketing Firm for Plastic Surgeons Will Connect Surgeons to Their Local Community in New Way, According to CEO Craig Stephens.

Marketing Firm for Plastic Surgeons Will Connect Surgeons to Their Local Community in New Way, According to CEO Craig Stephens.

Craig Stephens
President to Marketing Specialist for Plastic Surgeons

Key Largo, FL (PRWEB) December 24, 2013

Marketing Specialists for Plastic Surgeons, a Florida-based marketing group, has said it will increase local interest in surgeons through a unique, alternative means of marketing — namely a contest. Craig Stephens, founder and CEO of Marketing Specialists for Plastic Surgeons, is hoping to give surgeons more options regarding how they market their practices.

“Using a contest solely for plastic surgeons has not been done before,” said Stephens. “Something as simple as a competition among potential patients will allow surgeons to better connect with their local markets. It allows the doctor to collect information which can be repurposed to promote a surgeon’s character and humanity.”

Stephens says that the tactics employed are known as Blue Ocean strategies — a character building approach that can drastically improve practice relevance in the community within just a few months. The results, Stephens adds, are far superior to anything that a generic marketing can provide.

“The data collected will be rolled-over to enhance the doctor’s credibility. The reason why these strategies work is because people respond more to expertise than price.” said Stephens. “Expertise in a certain procedure is always supported by patient testimonials from respected sources, and these carry more weight than price-driven ‘me too’ special offers. When someone is considering a cosmetic procedure, most understand that a bargain may not be such a good idea if the quality isn’t there. Patients are much happier dealing with the best than the cheapest when it comes to these kinds of services.”

“By improving community involvement and showing that a doctor cares, the newly-branded “expert” can radically improve the practice’s productivity, not just in the quantity of patients, but the quality,” added Stephens. “Most clients use reviews and testimonials today to aide in selection of products and services.”

The novel part of the local campaign that Stephens is undertaking is the contest, which offers a free surgery procedure to the person who tells the most engaging and compassionate story about why they want or need the procedure performed. The contest is open to all, and ends when 500 unique applications have been received. According to Stephens, surgeons will use this information as a way to gather insight into the thoughts of “non-customers,”which is the name given to people that want a procedure but haven’t had it performed due to cost or other worries.

About Marketing Specialists for Plastic Surgeons:

Florida-based Marketing Specialists for Plastic Surgeons is a company directly involved in developing marketing techniques for both the cosmetic and plastic surgery industries. The company is owned and operated by Craig Stephens.

Contest website: http://www.FreePlasticSurgeryContest.com

For further information, please contact Craig Stephens at: replies(at)freeplasticsurgerycontest(dot)com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.