Tag Archives: Marketing

Chrysler dealers seem revved up by the purchase by Fiat

Chrysler dealers from around the U.S. seem revved up by the purchase of the U.S. carmaker by Italy’s Fiat SpA.

(NY, JPost)

chrysler

They were attending the National Automobile Dealers Association convention in New Orleans on Saturday — four days after Fiat announced that it had bought the last big chunk of Chrysler stock to make the U.S. company a wholly owned subsidiary. Continue reading “Chrysler dealers seem revved up by the purchase by Fiat” »

Palm Beach Marketing Firm Announces New Web Design Service for Professional Athletes

Palm Beach Marketing Firm Announces New Web Design Service for Professional Athletes











Mediasophia INC


West Palm Beach, FL (PRWEB) December 24, 2013

Mediasophia is pleased to announce its new web design service for professional athletes. How a player is represented on the Internet will influence how the sports industry executives and those responsible for making the decision on draft picks perceive the athlete’s ability to perform. Athletes that are visible online with a website that demonstrates the skill and outstanding athletic ability that scouts are seeking will increase the chance of earning top salary.

The professional athletes that take advantage of web design and SEO in Palm Beach benefit from the visibility needed for skills to be recognized by talent scouts and hiring executives. Professional athlete websites include a simple smart design that represents a history of performance and includes a gallery of images as evidence to support athletic abilities.

Mediasophia is a full service-marketing firm that specializes in online reputation management, web design and organic search engine optimization for professional athletes. Its websites for sports players are creating a powerful web presence to highlight achievements and represent them as top choice for draft picks.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Red Ten NYC Highlight 3 Marketing Trends to Watch in 2014

Red Ten NYC Highlight 3 Marketing Trends to Watch in 2014











New York City, New York (PRWEB) December 24, 2013

Red Ten NYC is New York’s leading outsourced sales and marketing agency. Specializing in direct marketing, Red Ten NYC provide a cost-effective route to market for clients operating within the financial services, telecommunications, fundraising, entertainment and home improvement sectors. As the firm make their final business plan preparations for 2014, Red Ten NYC highlight three key marketing trends which they expect to see prosper in the New Year. 

About Red Ten NYC: http://www.redtennyc.com/about-us/

1.Complex Decision Making by Conflicted Consumers

As economic pressures continue to take their toll, Red Ten NYC highlight that not all consumers will react to the pinch of the recession in a rational way. Red Ten NYC remind marketers that consumers will still invest in small indulgences. This is often referred to as the ‘lipstick effect’ whereby lipstick sales soar during a recession as consumers still want to enjoy the small pleasures (marketingmagazine.co.uk). In the New Year Red Ten NYC expect consumers will require the opportunity to change their minds from brands, and will not want to be restricted or tied down to long-term contracts. Red Ten NYC express that marketing for decision changing consumers in 2014 will not be an easy feat, however, marketers must take in consideration that consumers do not want to commit to long-term contracts. 

2.Demand for Personalized Marketing Campaigns

Following the vast amount of research into predictive behavior models this year, Red Ten NYC claim that the use of data-based customer insights into the channels a customer prefers and what impacts a customer will be taken into greater consideration by marketers. (dmnews.com) By personalizing marketing campaigns directly to the consumers’ needs, Red Ten NYC confirm it will bring a higher success rate. 

3.SME Boom – More Support of Local Enterprises

Entrepreneurs and small business owners in America are campaigning to make ‘2014 The Year of Small Business’ (thehuffingtonpost.com). Red Ten NYC will join fellow business owners in 2014 across America to promote small business growth, and contribute to the country’s steadily recovering economy. With a surge of SME optimism for 2014, Red Ten NYC predict that the country will see more support for local enterprises and collectively engage in job creation with small businesses.

 

Red Ten NYC is an outsourced sales and marketing firm in New York. The firm are excited for 2014, and are looking forward to seeing the transition and effectiveness of these key marketing trends in the upcoming months. 

Sources:

http://www.marketingmagazine.co.uk/article/1222336/trend-day-conflicted-consumer?HAYILC=RELATED

http://www.dmnews.com/four-loyalty-trends-to-watch-in-2014/article/323273/

http://www.huffingtonpost.com/frank-islam/make-2014-the-year-of-sma_b_4373860.html

















Follow us on:

Contact's Google Plus














Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Medical Marketing Group Is Suing iMatrix for Alleged Promissory Fraud and Breach of Agreement

The Medical Marketing Group Is Suing iMatrix for Alleged Promissory Fraud and Breach of Agreement














Beverly Hills, California (PRWEB) December 24, 2013

Yesterday, Aaron D. Aftergood, lawyer for The Medical Marketing Group, filed a complaint for damages against Internet Matrix, Inc. (also known as iMatrix) for breach of partnership agreement and promissory fraud with the Superior Court of California, County of Los Angeles at the Santa Monica Courthouse (Case Number SC121824). The filling also mentioned Asaf Benhaim, Cofounder& CEO, Michael Massey, CFO, and Ryan Peterson, VP of Business Operations. The Medical Marketing Group is requesting a trial by jury for the alleged consequential and compensatory damages along with punitive and exemplary damages

The day after The Medical Marketing Group provided iMatrix with all the content for the launch of the plastic surgery vertical, iMatrix notified The Medical Marketing Group that there would be no partnership because, according to the complaint, “iMatrix agreed to a merger and/or buyout which iMatrix kept secret from The Medical Marketing Group.”

Marc Belanger, CEO and founder of The Medical Marketing Group stated, “Our team was very excited about this new partnership with iMatrix. We spent days at the iMatrix corporate office in San Diego sharing with iMatrix our insights on the plastic surgery vertical and one day after we delivered our work product for this new program and less than 35 days prior to the launch date established by iMatrix, we were told by iMatrix that the deal was off. It was a difficult announcement to my team, especially right at the end of December. My team has worked so hard and I am so proud of them. My partners and I are sorely disappointed by the change of direction by iMatrix and their unresponsiveness to our communications. Our company has been irrevocably harmed by this breach.”

Aaron Aftergood, lawyer for The Medical Marketing Group says, “We are prepared to show the court that my client lost millions of dollars as a result of iMatrix’s actions. We are seeking fair compensation and punitive damages.”

The Medical Marketing Group of Beverly Hills, California offers a broad range of medical marketing services – from public relations to web design, and social media to direct response – to doctors’ offices, medical centers, hospitals and other healthcare providers.

Based in Beverly Hills, The Aftergood Law Firm provides representation for businesses and individuals throughout Southern California and nationwide. Aaron Aftergood is known for aggressively litigating all types of civil disputes in both state and federal courts.




























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management

Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management











B-to-B Online Advertising Agency


Fort Lauderdale, FL (PRWEB) December 24, 2013

Experience Advertising, Inc., a full-service digital marketing agency, has rolled out a new agency service aimed at growing online advertising and social media for companies focused on business to business (B-to-B) marketing and sales. Experience Advertising will offer a full-suite of digital marketing services in their B-to-B packages including, but not limited to, the following services:


SEO Content – targeted, niche articles to build organic traffic and leads.
Video Creation – targeted videos to build traffic and leads.
Google AdWords and BingAds Management – ROI-focused, pay-per-click keyword management (SEM) to increase leads.
Online PR (press release writing and distribution) – company news and product announcements to build traffic and organic rankings.
Facebook Fan Advertising – growing targeted page likes to produce additional leads.
Facebook Page Management – daily posting, interacting and advertising to boost social engagement.
Twitter Advertising – sponsored tweets and targeted follower ads to increase engagement and leads.
Twitter Management – posting, interacting, and monitoring to build traffic, engagement, and leads.
LinkedIn Advertising Management – targeted lead generation to decision makers.
Retargeting Visitors – advertising to website visitors that leave without completing the lead form.
Email Marketing – email prospecting to targeted companies and decision makers.
Conversion Rate Optimization – increase the click-to-lead ratio on the website or lead form with proven strategies to boost conversion rates.
Proactive Live Chat – interacting with website visitors to provide information and increase potential customer interaction.

Experience Advertising decided to begin offering B-to-B digital marketing and social media services due to the lack of agencies focusing on this niche, as well as the surging demand for these services from cloud-based, “on-demand” SaaS (software as a service) companies. Evan Weber, CEO of Experience Advertising, Inc. stated, “B-to-B online marketing and social media advertising isn’t very easy for companies when you try to do it across channels. We feel that we’ve cracked the code on effective, multi-channel B-to-B marketing, so we decided to offer these services to companies focused on the B-to-B sector.”

In addition to B-to-B advertising and social media management, Experience Advertising provides industry-best online marketing services in traffic channels such as: SEO, pay-per-click search engine management (SEM), affiliate marketing, social media marketing, website conversion rate optimization, retargeting, customer loyalty programs, referral programs, comparison shopping engines (CSEs), email marketing, website design, website development, and comprehensive ecommerce consulting. If you are interested in learning more about online advertising and social media marketing, visit Experience Advertising for a complimentary evaluation.













Follow us on:

Contact's Google Plus














Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Marketing Firm for Plastic Surgeons Will Connect Surgeons to Their Local Community in New Way, According to CEO Craig Stephens.

Marketing Firm for Plastic Surgeons Will Connect Surgeons to Their Local Community in New Way, According to CEO Craig Stephens.











Craig Stephens
President to Marketing Specialist for Plastic Surgeons


Key Largo, FL (PRWEB) December 24, 2013

Marketing Specialists for Plastic Surgeons, a Florida-based marketing group, has said it will increase local interest in surgeons through a unique, alternative means of marketing — namely a contest. Craig Stephens, founder and CEO of Marketing Specialists for Plastic Surgeons, is hoping to give surgeons more options regarding how they market their practices.

“Using a contest solely for plastic surgeons has not been done before,” said Stephens. “Something as simple as a competition among potential patients will allow surgeons to better connect with their local markets. It allows the doctor to collect information which can be repurposed to promote a surgeon’s character and humanity.”

Stephens says that the tactics employed are known as Blue Ocean strategies — a character building approach that can drastically improve practice relevance in the community within just a few months. The results, Stephens adds, are far superior to anything that a generic marketing can provide.

“The data collected will be rolled-over to enhance the doctor’s credibility. The reason why these strategies work is because people respond more to expertise than price.” said Stephens. “Expertise in a certain procedure is always supported by patient testimonials from respected sources, and these carry more weight than price-driven ‘me too’ special offers. When someone is considering a cosmetic procedure, most understand that a bargain may not be such a good idea if the quality isn’t there. Patients are much happier dealing with the best than the cheapest when it comes to these kinds of services.”

“By improving community involvement and showing that a doctor cares, the newly-branded “expert” can radically improve the practice’s productivity, not just in the quantity of patients, but the quality,” added Stephens. “Most clients use reviews and testimonials today to aide in selection of products and services.”

The novel part of the local campaign that Stephens is undertaking is the contest, which offers a free surgery procedure to the person who tells the most engaging and compassionate story about why they want or need the procedure performed. The contest is open to all, and ends when 500 unique applications have been received. According to Stephens, surgeons will use this information as a way to gather insight into the thoughts of “non-customers,”which is the name given to people that want a procedure but haven’t had it performed due to cost or other worries.

About Marketing Specialists for Plastic Surgeons:

Florida-based Marketing Specialists for Plastic Surgeons is a company directly involved in developing marketing techniques for both the cosmetic and plastic surgery industries. The company is owned and operated by Craig Stephens.

Contest website: http://www.FreePlasticSurgeryContest.com

For further information, please contact Craig Stephens at: replies(at)freeplasticsurgerycontest(dot)com


















Follow us on:

Contact's Google Plus














Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013

topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013











topSEOs


(PRWEB) December 26, 2013

topseos.com has revealed Customer Magnetism as the second best social media marketing firm in the month of December 2013. Internet marketing firms are inspected by the independent research team at topseos.com to learn which firms provide the best social media marketing solutions. The rankings are adjusted on a monthly basis based on the latest achievements of performing social media marketing firms.

Search marketing companies are analyzed through a thorough evaluation process to establish which companies to feature in the ratings. While there are thousands of social media marketing companies the ratings are built of the absolute best the search marketing industry has to offer. The independent research team assesses various social media marketing companies across five areas of evaluation in order to establish the overall level of performance in areas including consultation, timeliness, methodology, brand management, and reach.

In order to contend a more meticulous evaluation of competing online marketing services, topseos.com also interviews client referrals of the top social media marketing services which have been highlighted in the rankings. The questions clients are generally asked delve into various aspects of consultation and timeliness amongst other areas to best decide their overall achievement. Additionally, clients of online marketing services are often connecting with topseos.com directly to provide their feedback.

Customers of search marketing solutions often turn to topseos.com when scouring for capable social media marketing companies. The independent research team has revealed Customer Magnetism as the 2nd best social media marketing consultant based on the results of the investigation process. topseos.com strongly believes in the social media marketing solutions provided by Customer Magnetism and has preferred them for businesses looking for the most capable solutions.

About Customer Magnetism

Customer Magnetism has achieved their position as a top online marketing company based on their dedication towards excellence and their history of successful organic optimization projects. For ten years, Customer Magnetism has been providing top performance SEO services with the focus of achieving long-term results over short-term success. They also produce additional value for their customers through other areas of online marketing.

About topseos.com

topseos.com is an online producer of independent reviews and ratings. The ratings of the top search marketing agencies are released monthly to assist businesses in connecting with social media marketing agencies which feature a history of effective solutions. Thousands of search marketing agencies are put to the test while only the absolute best agencies are featured in the ratings.

For additional information about Customer Magnetism visit:

http://customer-magnetism.topseoscompanies.com

To view the ratings of the best social media marketing agencies visit:

http://topseos.news-prs.com/us/social-media-marketing-rankings























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Rob Sigg Joins Twitter – Providing Insight on Marketing and Advertising

Rob Sigg Joins Twitter – Providing Insight on Marketing and Advertising











(PRWEB) December 24, 2013

Rob Sigg, President of Performance One Media, is pleased to announce he’s joining Twitter as a contributor. Recently, Rob Sigg, President of Performance One Media, was interviewed on media outlets such as Examiner.com, where Rob Sigg was interviewed regarding performance based marketing.

With years of experience in performance based marketing and advertising, Rob Sigg is the perfect choice for a contributor, discussing marketing, advertising, and in specific, performance based marketing. With his experience working with dozens of brands, he has experience ranging from small businesses, to start ups and Fortune/Inc 500 brands.

Rob Sigg has over 23 years of advertising, marketing and television media experience. Currently the President of Performance One Media, he leads his team of media experts to consistently find new and innovative methods of driving new business while maintaining unprecedented standards to bolster responses for existing clients.

Before launching P-One, Rob Sigg spent over 8 years with Turner Media Group, which he helped launch from its inception. As President of TMG, Rob’s natural execution-oriented style made for huge growth when he took them from a 3-man media agency to a 100+ employee power-broker within the media landscape. He pioneered, and was instrumental in, the development of TMG as the exclusive rep-firm for all media sales through Dish Networks. At its height, after bringing them to a revenue growth of 250MM, Rob made his exit in 2004.

In the years prior to TMG, Rob Sigg utilized his true entrepreneurial spirit and his insight to recognize how ‘all-the-pieces-fit-together’ to own and operate a number of businesses in the real estate, construction, spa and salon disciplines.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









B2B Sales and Marketing Summit For CEOs: B2B CEOs to Discuss and Share Ideas About Improving Their Companies’ Sales and Marketing Effectiveness

B2B Sales and Marketing Summit For CEOs: B2B CEOs to Discuss and Share Ideas About Improving Their Companies’ Sales and Marketing Effectiveness











Neil Rackham:SPIN Selling and Reinventing the Salesforce


Greenwich, CT (PRWEB) December 21, 2013

To help B2B CEOs learn how some companies are successfully adjusting to changing buyer behaviors and leveraging new techniques and technologies to radically transform and improve their salesforce and marketing effectiveness, The Chief Executive Network (CEN) will host the first CEO B2B Sales and Marketing Conference in Orlando, Florida on March 6th and 7th. This event is designed specifically for B to B mid-market and emerging company CEOs, whether they go to market with a direct sales force, through distribution or through some combination of the two.

CEN has assembled some to the top experts in B2B sales and marketing — including Neil Rackam, author of SPIN Selling and Reinventing the Salesforce — for a highly practical and highly interactive event. For a full agenda and more information, go to http://www.ChiefExecutive.net/B2B

The Summit will deal with many of the key issues affecting B2B company’s growth potential. Below is a sampling of take-homes participating CEOs will receive from this conference.


    How to create marketing and sales content that will increase ROI, improve close rates and gain market share
What extensive research says (specifically) about why some salespeople consistently outsell their competition and the implications for all sales forces
How to get the Sales and the Marketing function operating in synch to optimize company results.
How sales people can significantly increase their sales volume from major accounts even against much larger competitors.
How to grow Brand Equity by leveraging Digital Media
What are the best practices in hiring top performers and getting them productive quickly?
How to develop a truly effective sales compensation plan.
How CEOs can make their numbers in 2014 – by utilizing buying process maps which unearth what is happening during the critical sections of the buyer journey and adjusting seller behavior to match changing buyer behavior
Building a World Class Sales Organization
Retention starts with customer loyalty – Research with 85,000 companies demonstrates that most companies are going about building customer loyalty the wrong way. Learn what the research says on this important subject.

Below is a sampling of some of our featured speakers:


    Neil Rackham – Best Selling Author of Spin Selling and Reinventing the Salesforce will discuss key the key principles of Spin Selling as well as how leading sales organizations are adjusting for the new realities
    Tom Searcy – Author of Hunt Big Sales-“Unlocking Explosive Growth-How to make Winning Big Sales a Repeatable & Scalable Capability”.
Jaynie Smith-Best selling author of Smart Advantage & Relevant Selling will discuss how companies successfully can differentiate their product or service
Alan Rigg – author of How to Beat the 80/20 Rule in Sales Team Performance – “Recruiting A Players & How to Best Compensate”.
Professor Ventkatash (Venky) Shenkar – Branding & Digital Business Strategy Professor of Marketing and Mays Business School, Texas A&M University. “Building a Strong Brand in the Digital Space”.
Nick Toman – Corporate Executive Board & Co-author of Effortless Customer Service will share their ground breaking research on the most straightforward way to create the Highest Level of Customer Retention.
Greg Alexander – Author of “What Best Companies do in Sales” will explain the sales benchmark index approach
Jack Daly- Author of “Implementing a Smart Sales Management Culture”.

For more information and to register, please visit http://www.ChiefExecutive.net/B2B or call JoEllen at 785-832-0303.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Online Marketing Company fishbat Explains Amazon?s Continued Success

Online Marketing Company fishbat Explains Amazon’s Continued Success











Bohemia, NY (PRWEB) December 25, 2013

fishbat, an online marketing company, responds to an article published by Mashable on December 20th, which reports that Amazon’s stock price has topped $ 400 for the first time in the company’s history.

According to the Mashable article titled “Amazon Stock Tops $ 400 for First Time,” Amazon set a new high watermark for its stock early on Friday, Dec. 20 after spending the majority of the month just below the $ 400 mark. The article states that the continued rise in Amazon stock price is partly due to upgrades Goldman Sachs and UBS, both of which cited e-commerce and the success of the Kindle as reasons for upgrading Amazon’s credit status. In addition to this, the article suggests that Amazon will have a very strong holiday season, even by its incredible standards.

Although Amazon has been a large public company for a while now, the article says its stock has just started to take off in 2013. Amazon went public in 1997 at $ 18. It took 15 years for Amazon to reach the mark of $ 300 per share, which happened in July of 2013. In the short five months since then, the stock has skyrocketed to $ 400.

Justin Maas, vice president of client relations at online marketing company fishbat, says that the explosion in Amazon’s stock price should not be surprising, given the rise of online shopping in 2013. “Reports and events like Black Friday show that customers across the globe are becoming increasingly comfortable with online shopping,” he says. “Amazon, as the world’s biggest online retailer, obviously is reaping the benefits of our increasingly internet friendly world.”

Maas believes that Amazon has not yet hit its ceiling. “There is still a huge portion of the developed world that has yet to discover the world of online shopping. In time, Amazon has the ability to become a retail behemoth, unlike anything we have ever seen.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.