Tag Archives: Media

In social media, content strategy is KING

In social media, content strategy is KING

Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.


Those who love to drink coffee often have favorite places to do so. They frequent a chosen venue because it’s a great place to hang out. Perhaps they know the owners or the other customers who, like them, regularly drop in to socialize. But without the rich aromas and great tasting coffee that they serve, would they still go there if there was nothing to drink?
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Reputation Management Firm Reveals Best Ways to Attack a Successful Social Media Campaign in 2014

Reputation Management Firm Reveals Best Ways to Attack a Successful Social Media Campaign in 2014

JW Maxx Solutions


Scottsdale, AZ (PRWEB) January 10, 2014

The New Year is here, and with it, the face of social media will once again be changing. Over the past year, several new platforms as well as social media tools have been introduced to the marketplace. Now, more than ever before, it is imperative that individuals and companies map out their social media campaigns with a clear and concise plan of attack.


JW Maxx Solutions acknowledges that the days of spur-of-the-moment postings as a regular social media tactic are gone. It is necessary to now plan out what will be posted, where it will be posted, how often and more. While some social media outlets do well with constant streams of postings, others do not. In order to help businesses and individuals navigate the sometimes-overwhelming world of online reputation management through social media, JW Maxx Solutions is providing some tips for social media management in 2014.

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Nucleus Medical Media Supports Cervical Health Awareness Month with Complimentary 3D Animations

Nucleus Medical Media Supports Cervical Health Awareness Month with Complimentary 3D Animations

Atlanta, GA (PRWEB) January 07, 2014

As medical organizations recognize January as Cervical Health Awareness Month, Nucleus Medical Media offers informational medical animations at no charge through social media channels to explain and promote health literacy.

According to the most recent data from the CDC, almost 12,000 women in the United States were diagnosed with cervical cancer in 2010. Though the number of deaths from cervical cancer has decreased drastically since the increased use of the Pap test beginning in the 1950s, other measures can help prevent the disease before a cancer diagnosis.

Lynn B. Barclay, the President and CEO of the National Cervical Cancer Coalition, says, “Cervical cancer is preventable through vaccines and screening tests. Making sure these tools reach the most vulnerable women is critical, of course, but so are efforts to educate women about the disease. Accurate, culturally-sensitive information and access to care are an unbeatable combination.”

With a mission to support and enhance health literacy, Nucleus offers free, informational videos about cervical health on the Nucleus Medical Media YouTube channel including the following:

    HPV: Preventing Cervical Cancer—explains how to avoid HPV and how the vaccine can prevent cervical cancer
    Cervical Cancer Symptoms—outlines the symptoms that could mean cervical cancer
    Cervical Cancer Staging—demonstrates what various stages of cervical center look like from inside the body
    Treatments for Cervical Cancer—explains options for treatment such as surgery, radiation therapy, and chemotherapy

Ron Collins, CEO and Co-founder of Nucleus Medical Media believes that the web is ideally suited to help spread health literacy information like cervical cancer prevention: “Health literacy is the first step in preventing diseases and conditions,” he says. “We ask all of our viewers on YouTube and Facebook to watch and share these animations to raise awareness of Cervical Health Awareness Month and how to prevent cervical cancer.”

If you are a nonprofit organization interested in using medical animations for community-based or faith-based health presentations on cervical health and cancer, email Nucleus at info(at)nucleusinc(dot)com with “Cervical Health Information” in the subject heading.

For further comment, contact Ronald Collins, CEO and Cofounder of Nucleus Medical Media, at rcollins(at)nucleusinc(dot)com or (770) 805-0460.

About Nucleus Medical Media

Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 125 physicians and nurses. For more information, click here to visit our website.

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management

Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management

B-to-B Online Advertising Agency

Fort Lauderdale, FL (PRWEB) December 24, 2013

Experience Advertising, Inc., a full-service digital marketing agency, has rolled out a new agency service aimed at growing online advertising and social media for companies focused on business to business (B-to-B) marketing and sales. Experience Advertising will offer a full-suite of digital marketing services in their B-to-B packages including, but not limited to, the following services:

SEO Content – targeted, niche articles to build organic traffic and leads.
Video Creation – targeted videos to build traffic and leads.
Google AdWords and BingAds Management – ROI-focused, pay-per-click keyword management (SEM) to increase leads.
Online PR (press release writing and distribution) – company news and product announcements to build traffic and organic rankings.
Facebook Fan Advertising – growing targeted page likes to produce additional leads.
Facebook Page Management – daily posting, interacting and advertising to boost social engagement.
Twitter Advertising – sponsored tweets and targeted follower ads to increase engagement and leads.
Twitter Management – posting, interacting, and monitoring to build traffic, engagement, and leads.
LinkedIn Advertising Management – targeted lead generation to decision makers.
Retargeting Visitors – advertising to website visitors that leave without completing the lead form.
Email Marketing – email prospecting to targeted companies and decision makers.
Conversion Rate Optimization – increase the click-to-lead ratio on the website or lead form with proven strategies to boost conversion rates.
Proactive Live Chat – interacting with website visitors to provide information and increase potential customer interaction.

Experience Advertising decided to begin offering B-to-B digital marketing and social media services due to the lack of agencies focusing on this niche, as well as the surging demand for these services from cloud-based, “on-demand” SaaS (software as a service) companies. Evan Weber, CEO of Experience Advertising, Inc. stated, “B-to-B online marketing and social media advertising isn’t very easy for companies when you try to do it across channels. We feel that we’ve cracked the code on effective, multi-channel B-to-B marketing, so we decided to offer these services to companies focused on the B-to-B sector.”

In addition to B-to-B advertising and social media management, Experience Advertising provides industry-best online marketing services in traffic channels such as: SEO, pay-per-click search engine management (SEM), affiliate marketing, social media marketing, website conversion rate optimization, retargeting, customer loyalty programs, referral programs, comparison shopping engines (CSEs), email marketing, website design, website development, and comprehensive ecommerce consulting. If you are interested in learning more about online advertising and social media marketing, visit Experience Advertising for a complimentary evaluation.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Media Advisory: Industry and Academic Leaders Take On Aviation Challenges at Upcoming A

Media Advisory: Industry and Academic Leaders Take On Aviation Challenges at Upcoming A³IR Conference

(PRWEB) December 23, 2013

WHAT: With less than one month until The Aviation, Aeronautics, and Aerospace International Research (A³IR) Conference presented by Embry-Riddle Aeronautical University-Prescott Campus, discounted registration has been extended for participants through the holidays and a free, open-to-the public FAA general session on the final day focusing on aviation safety has been added.

The two-day groundbreaking event will bring together industry and academic leaders for presentations and discussions covering topics on the cutting edge of aviation and technology.

The 2014 conference will address the following:

    Global Security, Cyber Intelligence & Aviation Safety
    Unmanned Aerial Systems & UAVs – Privacy and Security
    Commercial Space Flight Systems and Safety
    Human Factors, CRM and Aviation Psychology
    Systemic Safety including Fire, Law Enforcement and Emergency Response

The keynote speaker is Robert Sumwalt, current member of the National Transportation Safety Board (NTSB). A pilot with more than 30 years of experience including 24 years as an airline pilot, Sumwalt was appointed to a two-year term with the NTSB as Vice Chairman in 2006 by President George W. Bush. He was then reappointed to the Board as a member for an additional five-year term by President Barack Obama in 2011. He has been involved with and led numerous airline safety programs and is co-founder of the Air Line Pilots Association (ALPA) Critical Incident Response Program, which provides guidance to airline personnel involved in traumatic incidents.

Sumwalt will also speak as the subject matter expert at the free, open-to-the-public FAA session at 2 p.m. Saturday, Jan. 18 titled “Safety Culture Enhancements.” Embry-Riddle Associate Vice President for Safety Dan McCune and Embry-Riddle Prescott Aviation Safety Program Manager Brian Roggow also will be part of the session.

Sponsorship and exhibitor opportunities are still available. Please contact Merrie Heath, merrie(dot)heath(at)erau(dot)edu; (928) 777-3901.

Media is invited to attend.

Complete daily conference agenda, participant registration and more information are available online at commons.erau.edu/aircon. Follow the event on Twitter @A3IRCON.

WHEN: January 17-18, 2014 (Friday and Saturday)

WHERE: The Wigwam Golf and Spa Resort, 300 East Wigwam Blvd., Litchfield Park, AZ 85340. Accommodations for conference participants are available at wigwamarizona.com or by calling (800) 327-0396.

COST: $ 195 – Extended early-bird registration through Dec. 25; $ 250 – regular registration Dec. 26 and beyond until conference is full.

PARTICIPANT CONTACT: Vicki Launders, Office of the Dean/College of Aviation Prescott Campus, vicki.launders@erau.edu; (928) 777-6617

MEDIA CONTACT: Melanie Hanns, Director of University Communications, melanie(dot)hanns(at)erau(dot)edu; (386) 226-7538

About Embry-Riddle Aeronautical University

Embry-Riddle Aeronautical University, the world’s largest, fully accredited university specializing in aviation and aerospace, is a nonprofit, independent institution offering more than 40 baccalaureate, master’s and Ph.D. degree programs in its colleges of Arts and Sciences, Aviation, Business and Engineering. Embry-Riddle educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., and through the Worldwide Campus with more than 150 locations in the United States, Europe, Asia and the Middle East. The university is a major research center, seeking solutions to real-world problems in partnership with the aerospace industry, other universities and government agencies. For more information, visit http://www.embryriddle.edu, follow us on Twitter (@EmbryRiddle) and http://www.facebook.com/EmbryRiddleUniversity, and find expert videos at YouTube.com/EmbryRiddleUniv.

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013

topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013


(PRWEB) December 26, 2013

topseos.com has revealed Customer Magnetism as the second best social media marketing firm in the month of December 2013. Internet marketing firms are inspected by the independent research team at topseos.com to learn which firms provide the best social media marketing solutions. The rankings are adjusted on a monthly basis based on the latest achievements of performing social media marketing firms.

Search marketing companies are analyzed through a thorough evaluation process to establish which companies to feature in the ratings. While there are thousands of social media marketing companies the ratings are built of the absolute best the search marketing industry has to offer. The independent research team assesses various social media marketing companies across five areas of evaluation in order to establish the overall level of performance in areas including consultation, timeliness, methodology, brand management, and reach.

In order to contend a more meticulous evaluation of competing online marketing services, topseos.com also interviews client referrals of the top social media marketing services which have been highlighted in the rankings. The questions clients are generally asked delve into various aspects of consultation and timeliness amongst other areas to best decide their overall achievement. Additionally, clients of online marketing services are often connecting with topseos.com directly to provide their feedback.

Customers of search marketing solutions often turn to topseos.com when scouring for capable social media marketing companies. The independent research team has revealed Customer Magnetism as the 2nd best social media marketing consultant based on the results of the investigation process. topseos.com strongly believes in the social media marketing solutions provided by Customer Magnetism and has preferred them for businesses looking for the most capable solutions.

About Customer Magnetism

Customer Magnetism has achieved their position as a top online marketing company based on their dedication towards excellence and their history of successful organic optimization projects. For ten years, Customer Magnetism has been providing top performance SEO services with the focus of achieving long-term results over short-term success. They also produce additional value for their customers through other areas of online marketing.

About topseos.com

topseos.com is an online producer of independent reviews and ratings. The ratings of the top search marketing agencies are released monthly to assist businesses in connecting with social media marketing agencies which feature a history of effective solutions. Thousands of search marketing agencies are put to the test while only the absolute best agencies are featured in the ratings.

For additional information about Customer Magnetism visit:


To view the ratings of the best social media marketing agencies visit:


Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector

624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector

Social Media in the Utilities Sector

London (PRWEB UK) 25 December 2013

Communicating with utility customers has moved far beyond bill inserts, with social media is being embraced by millions of customers to interact with utility companies. A recent survey conducted by Navigant Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The adoption of social media presents a valuable opportunity for utilities to raise the awareness of energy efficiency programmes and to build better customer relationships and higher satisfaction.

Although, only 11 percent of consumers surveyed said they currently use social media to interact with their utility company, this number is expected to grow as utilities develop their presence in this channel. The finding that nearly 60 percent of respondents who do interact with utilities via social media said that they do so regularly or very often should be recognized as a valid and viable option for utilities to grow engagement that has been traditionally difficult to develop.

(Source: Navigant Research, Feb 20, ‘Social Media in the Utility Industry,’ http://www.navigantresearch.com/research/social-media-in-the-utility-industry)

Against this backdrop, SMi’s third annual Social Media in the Utilities Sector conference will focus on how an array of major utilities have sought to enhance brand reputation and improve their customer engagement and recruitment strategies. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

Key speakers include:

Timothy Compton, Digital Community Coach Digital Engagement Team, Affinity Water
Emma Cottle, Internet Services Manager, Northern Powergrid
Winsome Callum, Head of Department, Corporate Communications, Jamaica Public Service Company Limited
Kim Van Gameren, Senior Communications Adviser, Vitens
Jonathan Morgan, External Communications Manager, Electricity North West
Joanne Frears, Solicitor – Head of Intellectual Property, Jeffrey Green Russell Limited
Murray Cox, Strategic Director, DigitasLBi
Beverley Harrington, Brand Reputation and Social Media PR Manager, RWE Npower
Emily Ward, Social Media Marketing Lead, RWE Npower
James Mossman, Associate Director Digital, Edelman
Mark Adams, Director, TCG.SO

To view the full speaker line-up and conference programme, visit http://www.smi-online.co.uk/2014media-utilities19.asp.

Plus, don’t miss the pre-conference workshop taking place on 1st April 2014:

Growing your sphere of influence online | Led by Heleana Quartey, Head of Digital UK, Lewis PR

The online sphere provides us with unprecedented opportunities to identify and engage with a growing ecosystem of stakeholders. From customers, independent experts consumer champions, specialist interest groups to media and analysts, there are always new people that we wish to connect with and be wary of. In a sector that is increasingly affected by controversy, businesses will discover potential friends within these groups that can help carry their message forward, or protect against detractors that could damage their reputation.

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

fishbat, Leader in Online Marketing Companies, Comments on Spain?s Use of Social Media to in Preventing Crime

fishbat, Leader in Online Marketing Companies, Comments on Spain’s Use of Social Media to in Preventing Crime

Bohemia, NY (PRWEB) December 26, 2013

fishbat, a leader in online marketing companies, responds to an article published by Bloomberg on December 17th, which reports that the Spanish National Police is using social media sites like YouTube and Twitter to better protect the citizens of Spain.

According to the Bloomberg article titled “For Spain’s Police, Twitter Is the Social Media Gun,” the Spanish police force has 680,000 Twitter followers and 4.2 million views on its YouTube channel. Among law enforcement agencies, this ranks the Spanish National Police second in social media presence, only behind the FBI.

However, the Spanish police and the Federal Bureau of Investigation use Twitter in different ways. In the article, Carlos Fernandez Guerra, social media manager for the Madrid-based branch of the Spanish police, says, “While the FBI mostly publishes statements [on Twitter], we are more proactive and use social media in a preventive way. We find Twitter the most useful communication tool to connect with citizens and chase criminals.”

While the original purpose of social media sites like Twitter was social networking, not crime-fighting, the Spanish police have seen an opportunity to use Twitter as an effective and inexpensive way to inform the public and catch criminals. So far, the Spanish public has embraced the social media presence of ‘la policia’. Its Twitter account, @policia, is the world’s most retweeted Twitter handle of a government agency, averaging 16,000 retweets a week.

Justin Maas, vice president of client relations at fishbat, a leader in online marketing companies, applauds the Spanish police’s use of social media networks like Twitter to better protect the people of Spain. “Law enforcement is a tough job,” he says. “The police always start a step behind criminals. In order to protect the citizens of Spain the best they can, the police should use every tool available to them in the fight against crime.”

Mass continued, “There are multiple ways in which Twitter can help law enforcement. Through the use Twitter, individuals can easily and quickly report crime, tweet tips on the location of criminals, and spread important @policia tweets to their own networks.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Sankei Digital and transcosmos Renew the Digital Media “Sankei Aplista”

Sankei Digital and transcosmos Renew the Digital Media “Sankei Aplista”

Sankei Aplista

Tokyo, Japan (PRWEB) December 26, 2013

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and Sankei Digital Inc. (Headquarters: Tokyo, Japan; President & CEO: Tetsuji Kondo) have renewed websites for the digital media “Sankei Aplista” their joint venture project, for PC and Smartphone.

Sankei Aplista was released on October 23, 2012 as a media to provide news and reviews related to Smartphone applications. With the slogan “Make Your Smartphone More Fun ” intact, this renewal, in order to accommodate the various needs of the Smartphone users, has renovated Sankei Aplista’s website into a general Smartphone information website to serve the users with tips to utilize their Smartphone for each aspect of their daily lives, such as business, family, and hobbies, in addition to information on applications. The screen design has also been updated to make it easier for Smartphone users to view.

Sankei Aplista’s Renewed Top Page: Mobile Website (Left) and PC website (Right) http://aplista.iza.ne.jp/.

Life with Smartphone is introduced in different categories: Business, Lifestyle, and Entertainment

The contents can be viewed from the following four categories to accommodate the Smartphone users’ interests:

●Business: Effective techniques are introduced for users who want to increase their work productivity and collect the industry information and put their Smartphone to work.

●Lifestyle: Wise Smartphone tips and techniques for the daily life– Tips to save on living expense through health management and money-saving ideas are presented.

●Entertainment: Useful information on culture including e-books, music, etc. and hobbies including sports, games, etc. is provided.

●News: Latest news on the newest models of Smartphone, new service plans, and fun events are delivered.

More details with “series” and “summaries”:

Topics which require more details are discussed in full details in series and/or summaries.

●”Let’s try! Smartphone photo recipes”: Smartphone is a camera! Picture-taking with Smartphone is delved into as a hobby.

●”How to Surf the Internet”: What you don’t know can lead to disasters. Let’s learn SNS and unwritten rules of the Internet.

●”Utilizing SNS for Work”: There is more to SNS than “Twitter” and “Like.” Suggestions for utilizing SNS for work are introduced.

●”Cool Goods for Adults”: Cool goods for adults to own! Cool Smartphone merchandises are introduced.

●”Summary of LINE Information”: LINE-related information essential for Smartphone is summarized here as a go-to source.

●”This is a Must! Smartphone Terminology”: Here is a summary of the Smartphone terminology which keeps on springing up.

The above is a partial list. A variety of other series and summaries are published.

Sankei Digital and transcosmos will continue to provide enjoyable and useful lifestyle for Smartphone users through “Sankei Aplista” with abundance of information and contents.

transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About Sankei Digital Inc.

Established on November 1, 2005. Being handed over the digital business of Sankei Shimbun Co., Ltd. (Headquarters: Tokyo, Japan; President: Takamitsu Kumasaka), Sankei Digital Inc. handles website management for Sankei Shimbun Group’s various media and publishing of news contents to portal sites and mobile devices.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department

Mail: pressroom(at)trans-cosmos.co(dot)jp

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.