Tag Archives: Social

In social media, content strategy is KING

In social media, content strategy is KING

Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.

 

Those who love to drink coffee often have favorite places to do so. They frequent a chosen venue because it’s a great place to hang out. Perhaps they know the owners or the other customers who, like them, regularly drop in to socialize. But without the rich aromas and great tasting coffee that they serve, would they still go there if there was nothing to drink?
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Reputation Management Firm Reveals Best Ways to Attack a Successful Social Media Campaign in 2014

Reputation Management Firm Reveals Best Ways to Attack a Successful Social Media Campaign in 2014

JW Maxx Solutions

 

Scottsdale, AZ (PRWEB) January 10, 2014

The New Year is here, and with it, the face of social media will once again be changing. Over the past year, several new platforms as well as social media tools have been introduced to the marketplace. Now, more than ever before, it is imperative that individuals and companies map out their social media campaigns with a clear and concise plan of attack.

 

JW Maxx Solutions acknowledges that the days of spur-of-the-moment postings as a regular social media tactic are gone. It is necessary to now plan out what will be posted, where it will be posted, how often and more. While some social media outlets do well with constant streams of postings, others do not. In order to help businesses and individuals navigate the sometimes-overwhelming world of online reputation management through social media, JW Maxx Solutions is providing some tips for social media management in 2014.

Continue reading “Reputation Management Firm Reveals Best Ways to Attack a Successful Social Media Campaign in 2014” »

Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management

Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management











B-to-B Online Advertising Agency


Fort Lauderdale, FL (PRWEB) December 24, 2013

Experience Advertising, Inc., a full-service digital marketing agency, has rolled out a new agency service aimed at growing online advertising and social media for companies focused on business to business (B-to-B) marketing and sales. Experience Advertising will offer a full-suite of digital marketing services in their B-to-B packages including, but not limited to, the following services:


SEO Content – targeted, niche articles to build organic traffic and leads.
Video Creation – targeted videos to build traffic and leads.
Google AdWords and BingAds Management – ROI-focused, pay-per-click keyword management (SEM) to increase leads.
Online PR (press release writing and distribution) – company news and product announcements to build traffic and organic rankings.
Facebook Fan Advertising – growing targeted page likes to produce additional leads.
Facebook Page Management – daily posting, interacting and advertising to boost social engagement.
Twitter Advertising – sponsored tweets and targeted follower ads to increase engagement and leads.
Twitter Management – posting, interacting, and monitoring to build traffic, engagement, and leads.
LinkedIn Advertising Management – targeted lead generation to decision makers.
Retargeting Visitors – advertising to website visitors that leave without completing the lead form.
Email Marketing – email prospecting to targeted companies and decision makers.
Conversion Rate Optimization – increase the click-to-lead ratio on the website or lead form with proven strategies to boost conversion rates.
Proactive Live Chat – interacting with website visitors to provide information and increase potential customer interaction.

Experience Advertising decided to begin offering B-to-B digital marketing and social media services due to the lack of agencies focusing on this niche, as well as the surging demand for these services from cloud-based, “on-demand” SaaS (software as a service) companies. Evan Weber, CEO of Experience Advertising, Inc. stated, “B-to-B online marketing and social media advertising isn’t very easy for companies when you try to do it across channels. We feel that we’ve cracked the code on effective, multi-channel B-to-B marketing, so we decided to offer these services to companies focused on the B-to-B sector.”

In addition to B-to-B advertising and social media management, Experience Advertising provides industry-best online marketing services in traffic channels such as: SEO, pay-per-click search engine management (SEM), affiliate marketing, social media marketing, website conversion rate optimization, retargeting, customer loyalty programs, referral programs, comparison shopping engines (CSEs), email marketing, website design, website development, and comprehensive ecommerce consulting. If you are interested in learning more about online advertising and social media marketing, visit Experience Advertising for a complimentary evaluation.













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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013

topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December 2013











topSEOs


(PRWEB) December 26, 2013

topseos.com has revealed Customer Magnetism as the second best social media marketing firm in the month of December 2013. Internet marketing firms are inspected by the independent research team at topseos.com to learn which firms provide the best social media marketing solutions. The rankings are adjusted on a monthly basis based on the latest achievements of performing social media marketing firms.

Search marketing companies are analyzed through a thorough evaluation process to establish which companies to feature in the ratings. While there are thousands of social media marketing companies the ratings are built of the absolute best the search marketing industry has to offer. The independent research team assesses various social media marketing companies across five areas of evaluation in order to establish the overall level of performance in areas including consultation, timeliness, methodology, brand management, and reach.

In order to contend a more meticulous evaluation of competing online marketing services, topseos.com also interviews client referrals of the top social media marketing services which have been highlighted in the rankings. The questions clients are generally asked delve into various aspects of consultation and timeliness amongst other areas to best decide their overall achievement. Additionally, clients of online marketing services are often connecting with topseos.com directly to provide their feedback.

Customers of search marketing solutions often turn to topseos.com when scouring for capable social media marketing companies. The independent research team has revealed Customer Magnetism as the 2nd best social media marketing consultant based on the results of the investigation process. topseos.com strongly believes in the social media marketing solutions provided by Customer Magnetism and has preferred them for businesses looking for the most capable solutions.

About Customer Magnetism

Customer Magnetism has achieved their position as a top online marketing company based on their dedication towards excellence and their history of successful organic optimization projects. For ten years, Customer Magnetism has been providing top performance SEO services with the focus of achieving long-term results over short-term success. They also produce additional value for their customers through other areas of online marketing.

About topseos.com

topseos.com is an online producer of independent reviews and ratings. The ratings of the top search marketing agencies are released monthly to assist businesses in connecting with social media marketing agencies which feature a history of effective solutions. Thousands of search marketing agencies are put to the test while only the absolute best agencies are featured in the ratings.

For additional information about Customer Magnetism visit:

http://customer-magnetism.topseoscompanies.com

To view the ratings of the best social media marketing agencies visit:

http://topseos.news-prs.com/us/social-media-marketing-rankings























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector

624 million customers worldwide will use social media to engage with utilities by 2017 | Social Media in the Utilities Sector











Social Media in the Utilities Sector

London (PRWEB UK) 25 December 2013

Communicating with utility customers has moved far beyond bill inserts, with social media is being embraced by millions of customers to interact with utility companies. A recent survey conducted by Navigant Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The adoption of social media presents a valuable opportunity for utilities to raise the awareness of energy efficiency programmes and to build better customer relationships and higher satisfaction.

Although, only 11 percent of consumers surveyed said they currently use social media to interact with their utility company, this number is expected to grow as utilities develop their presence in this channel. The finding that nearly 60 percent of respondents who do interact with utilities via social media said that they do so regularly or very often should be recognized as a valid and viable option for utilities to grow engagement that has been traditionally difficult to develop.

(Source: Navigant Research, Feb 20, ‘Social Media in the Utility Industry,’ http://www.navigantresearch.com/research/social-media-in-the-utility-industry)

Against this backdrop, SMi’s third annual Social Media in the Utilities Sector conference will focus on how an array of major utilities have sought to enhance brand reputation and improve their customer engagement and recruitment strategies. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

Key speakers include:

Timothy Compton, Digital Community Coach Digital Engagement Team, Affinity Water
Emma Cottle, Internet Services Manager, Northern Powergrid
Winsome Callum, Head of Department, Corporate Communications, Jamaica Public Service Company Limited
Kim Van Gameren, Senior Communications Adviser, Vitens
Jonathan Morgan, External Communications Manager, Electricity North West
Joanne Frears, Solicitor – Head of Intellectual Property, Jeffrey Green Russell Limited
Murray Cox, Strategic Director, DigitasLBi
Beverley Harrington, Brand Reputation and Social Media PR Manager, RWE Npower
Emily Ward, Social Media Marketing Lead, RWE Npower
James Mossman, Associate Director Digital, Edelman
Mark Adams, Director, TCG.SO

To view the full speaker line-up and conference programme, visit http://www.smi-online.co.uk/2014media-utilities19.asp.

Plus, don’t miss the pre-conference workshop taking place on 1st April 2014:

Growing your sphere of influence online | Led by Heleana Quartey, Head of Digital UK, Lewis PR

The online sphere provides us with unprecedented opportunities to identify and engage with a growing ecosystem of stakeholders. From customers, independent experts consumer champions, specialist interest groups to media and analysts, there are always new people that we wish to connect with and be wary of. In a sector that is increasingly affected by controversy, businesses will discover potential friends within these groups that can help carry their message forward, or protect against detractors that could damage their reputation.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









fishbat, Leader in Online Marketing Companies, Comments on Spain?s Use of Social Media to in Preventing Crime

fishbat, Leader in Online Marketing Companies, Comments on Spain’s Use of Social Media to in Preventing Crime











Bohemia, NY (PRWEB) December 26, 2013

fishbat, a leader in online marketing companies, responds to an article published by Bloomberg on December 17th, which reports that the Spanish National Police is using social media sites like YouTube and Twitter to better protect the citizens of Spain.

According to the Bloomberg article titled “For Spain’s Police, Twitter Is the Social Media Gun,” the Spanish police force has 680,000 Twitter followers and 4.2 million views on its YouTube channel. Among law enforcement agencies, this ranks the Spanish National Police second in social media presence, only behind the FBI.

However, the Spanish police and the Federal Bureau of Investigation use Twitter in different ways. In the article, Carlos Fernandez Guerra, social media manager for the Madrid-based branch of the Spanish police, says, “While the FBI mostly publishes statements [on Twitter], we are more proactive and use social media in a preventive way. We find Twitter the most useful communication tool to connect with citizens and chase criminals.”

While the original purpose of social media sites like Twitter was social networking, not crime-fighting, the Spanish police have seen an opportunity to use Twitter as an effective and inexpensive way to inform the public and catch criminals. So far, the Spanish public has embraced the social media presence of ‘la policia’. Its Twitter account, @policia, is the world’s most retweeted Twitter handle of a government agency, averaging 16,000 retweets a week.

Justin Maas, vice president of client relations at fishbat, a leader in online marketing companies, applauds the Spanish police’s use of social media networks like Twitter to better protect the people of Spain. “Law enforcement is a tough job,” he says. “The police always start a step behind criminals. In order to protect the citizens of Spain the best they can, the police should use every tool available to them in the fight against crime.”

Mass continued, “There are multiple ways in which Twitter can help law enforcement. Through the use Twitter, individuals can easily and quickly report crime, tweet tips on the location of criminals, and spread important @policia tweets to their own networks.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $20.81 Billion by 2018 – New Report by MarketsandMarkets

Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $ 20.81 Billion by 2018 – New Report by MarketsandMarkets











MarketsandMarkets


(PRWEB) December 26, 2013

According to a new market research report “Business Intelligence Market by Types (Mobile BI, Social BI, Cloud BI, Traditional BI), by Function, by Deployment, by Features, by Verticals, by Organization Size, by Regions): Worldwide Trends, Market Forecasts and Analysis (2013 – 2018) “, The Business Intelligence Market is expected to grow from 13.9 billion in 2013 to $ 20.8 billion by 2018, at an estimated CAGR of 8.3% from 2013 to 2018.

Browse 150 market data tables and 128 figures spread through 329 pages and in-depth TOC on “Business Intelligence Market – Market Forecasts and Analysis (2013 – 2018)”.

http://www.marketsandmarkets.com/Market-Reports/social-business-intelligence-bi-market-1048.html

Early buyers will receive 10% customization on this report.

Business Intelligence can be defined as the process of analyzing huge volumes of enterprise data usually stored in large databases called Data warehouses, detecting the hidden trends and patterns in data, tracking the business performance and assisting the business users to make better decisions based on real time data. From a marketing stand point Business Intelligence can be described as a systematized strategic management tool that can support executives and business users to make better decisions that are necessary for day to day operations, tactical and strategic planning.

Business Intelligence integrates operational data with analytical tools to present critical and complex information to the business users within the organization. The primary objective of a BI tool is to enhance the effectiveness of the decision making process. BI tools provide insights about current and future trends in the market, the capabilities of the organization, the environment in which the firm operates, and competitive actions in the operating environment. The transformation of data warehouse as a repository, advancement in capabilities of hardware and software, improvements in data cleansing, have rewarded BI tools with rich functionalities that it didn’t possess years back.

Download Sample Copy of Report @ http://www.marketsandmarkets.com/requestsample.asp?id=1048.

Browse Related Reports

Cloud Analytics Market [Cloud BI; Cloud Business Intelligence] – Text; Web; Speech; Machine; Video; Predictive Analytics: Global Advancements, Delivery Models, Market Trends, Enterprise Roadmap, Market Forecasts & Analysis (2013 – 2018)

http://www.marketsandmarkets.com/Market-Reports/cloud-based-business-analytics-market-959.html

Financial Analytics Market [by Types (DBMS, Query, Reporting & Analysis, OLAP, Visualization), Applications Assets & Liability, Budgetary Control, General Ledger, Payables, Receivables, Profitability, GRC] – Worldwide Market Forecasts (2013 – 2018)

http://www.marketsandmarkets.com/Market-Reports/financial-analytics-market-1303.html

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. M&M covers thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Contact:

Mr. Rohan

North – Dominion Plaza

17304 Preston Road

Suite 800, Dallas, TX 75252

Tel: +1-888-6006-441

Email: sales(at)marketsandmarkets(dot)com

Visit MarketsandMarkets Blog @ http://www.marketsandmarketsblog.com/market-reports/telecom-it.

Connect with us on LinkedIn @ http://www.linkedin.com/company/marketsandmarkets.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









PetsPage.com, an Online Social Pet Community for Social Pets and Social Pet Lovers, to Re-Launch January 1, 2014 With Exciting New Features

PetsPage.com, an Online Social Pet Community for Social Pets and Social Pet Lovers, to Re-Launch January 1, 2014 With Exciting New Features













Karen Bostick, Creator of Petspage.com and Tinks

Boise, Idaho (PRWEB) December 26, 2013

According to the 2013-2014 APPA National Pet Owners Survey, over 150 million households own a pet in the United States with millions more around the world. Now, one company seeks to bring those millions of pet lovers around the world together in an innovative, fun and engaging online “social pet community.” The dynamic woman behind the vision is Karen Bostick, founder of PetsPage.com. According to Bostick, PetsPage is a place where pet lovers and pet and veterinary professionals come together to share, socialize and “most importantly, smile.”

Bostick originally launched PetsPage.com in July of 2013 with the mission of increasing pet owner awareness for all things happy and healthy for their pets today. After feedback from many of her thousands of PetsPage members and over 500,000 social media fans, Bostick is thrilled to announce a re-launch of PetsPage.com on January 1, 2014 with a host of new exciting features.

New PetsPage.com features include:

Integration with Facebook, Twitter, LinkedIn and Google+ so new members can easily log-in with their preferred social page and start engaging with other social pets and social pet lovers right away.

A personalized Facebook style news feed.

PetsPage members can form their own groups of pet lovers from around the world for fun or to support a cause.

A discussion forum where members can start or comment on all sorts of exciting pet-related threads.

PetsPage.com members will also be able to chat live with other pet lovers from around the globe and create their own blogs. Professional members will be able to upgrade their account and create their own page on professional page for engaging one-on-one with pet lovers. Soon members we’ll be able to find profiles for board certificated veterinary specialists in their area as Bostick works to get the word out to pet owners about the advances in veterinary medicine.

To celebrate the January 1, 2014 re-launch of PetsPage.com, members will also be able enter to win tons of great prizes for their social pet throughout the month of January 2014 and enjoy the fun at the brand new & improved Petspage.com social pet community.

“I am so excited about the re-launch of PetsPage.com and all the new and improved features that will be available for social pets and social pet lovers to share and enjoy on January 1. 2014. I am grateful for all the feedback I received from our PetsPage members and 500,000+ social media fans to help us create the best social pet community in the world. PetsPage.com is going to be a truly special place,” said Bostick.

Bostick and PetsPage.com is also currently seeking outstanding pet products, services and retailers to be featured in the prize sweepstakes giveaway for the PetsPage re-launch. PetsPage will promote sponsor’s products or services heavily throughout our social media pages (Karen Bostick & Tinks, We Love Tinks, MyPetAdvocate, Twitter, Pinterest and Instagram) with a reach of over 2 million social pet lovers! As an added bonus, sponsors will also be featured in PetsPage’s highly targeted e-mail marketing campaign reaching well over three million pet lovers.

“With over 500,000 social media fans reaching over 2 million pet lovers, this is a tremendous opportunity for those in the pet industry,” said Bostick. Pet Industry professionals interested in participating in the PetsPage prize sweepstakes giveaway as a sponsor can find more information at this link: PetsPage Prize Sweepstakes Giveaway Sponsorship.

About PetsPage.com

PetsPage.com is an online “social pet community where social pets and social pet lovers and veterinary professionals come together to share, socialize and most importantly, smile. We love pets and we love socializing with them! Social pets are real pets that have a petsPage.com online profile, complete with friends, daily posts and tons of personality! The pet’s mom or dad enjoys showcasing their pet’s personality and taking on their persona by interacting with other social pets and social pet lovers on behalf of their pet. The term “Social Pet” was coined and trademarked by PetsPage.com Creator, Karen Bostick. PetsPage.com is the only social pet community of its kind!

About Karen Bostick

Karen Bostick, created and founded PetPage.com with the mission of increasing pet owner awareness for all things happy and healthy for their pets today. The passion and purpose behind creating PetsPage.com stems from a very personal story with an almost tragic ending for Karen. Her adorable little maltipoo, Tinks was diagnosed with a rare auto immune disease. Not responding to treatment and with only moments to spare in Tinks’ life, a veterinary specialist was able to save Tinks! Because of this, Karen made it her mission to increase pet owner awareness of all the options available in veterinary care, specifically veterinary specialty medicine. Bostick began sharing Tinks’ Story through her blog and on social media in early 2013. Pet lovers from all over the world were quickly attracted to Karen’s mission and Tinks’ survivor story resonated with them. Their social media followers grew at a rapid pace, amassing over 500,000 Facebook likes in less than one year. Bostick realized this was just the opportunity she was looking for to get the message out to other pet owners about her mission and the idea for PetsPage.com was born!

PetsPage.com is based in Boise, Idaho.
























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.